The pre roll packaging tells the story about your products and is an important aspect of your marketing strategy. Advertising and marketing of your brand can get quite expensive, so; you need to strategize it properly so that it does not cost you much. This packaging provides your business with a unique platform to expand your reach in the market in a cost-effective manner. Its role in branding is underestimated by most manufacturers. It lest you communicate and convey all the important information to the audience in a unique manner.
Add a promotion:
All the customers in the world love an amazing unboxing experience and expect that opening the pre roll boxes will dazzle them. So, while they are expecting to get amazed with the unboxing of the packaging, you can elevate their experience by adding some sorts of rewards inside. Doing so can pay you off as it will generate word of mouth about your brand in the target market. The contest elements are unique promotional elements that can be hidden under the layers of your pre roll packages. They may include puzzles, hints, and games, etc. Some other interactive activities can also prove favorable here, which engage the clients for a longer time. The coupon codes printed inside your packages provide you the opportunity to track the sales and impress the clients. The secret URLs also make the customers feel special for buying from you and promote your special offers.
Match it with the marketing campaign:
The concept of synergy is widely used by businesses in marketing campaigns. Its basic definition is the mixing of two great things which mix up to make one great thing in the process. That is why everything the businesses use in the marketing campaigns are following the same theme and idea. Ranging from the TV ads to the billboard and the website ads, all follow the same them in order to look different and unique. Ensuring that all the elements match up in these promotional campaigns is the only way to get recognized by the target market. But while doing so, you must not forget the custom pre roll packaging. Match the graphics, colors, and designs you are using in the packaging with the overall theme of your campaign. When everything matches with one another, it will make your brand memorable, easily recognizable, and smarter than the competitors.
Highlight your social media presence:
Irrespective of your business in the market, an active presence is what you always need to market your brand. This is because it enables you to reach the untapped market and engage with the clients in a better way. So, it would be beneficial to list your social media accounts that are active on the pre roll boxes. The accounts which have the most content posted, interact more than often, and have a good number of followers are good to go in this regard. Identically, you can make use of your main hashtags on these boxes. This will make the buyers curious about your social media accounts, and they may even use your company’s hashtags in their posts and comments. Moreover, you can add the QR codes or website links to your boxes so that the shoppers can be exposed to all the information about your brand.
Make use of inserts and gifts:
Appreciating the customers and saying thank you to them never go unnoticed, and this is the most important thing which can promote your business. This is a great gesture of goodwill and compels the people to buy from you again. The people these days are very much inclined towards the random gifts and freebies they receive when they open the pre roll packages. No matter whether it is a chocolate or a sticker, it is always fun for the buyers, and they never see it as useless. Placing the “thank you” cards inside these packages is a great way to impress the target clients. Make sure that they are hand-written, and you can also include a good joke on them to make the people happy. Adding the special inserts and gifts along with the products inside the packaging leaves a long-lasting impression on the buyers, and the perceived value of your brand is increased in their eyes.
Change it with the seasons:
Sometimes, being too predictable with the pre roll packages can cause harm to your brand image. This is because modern-day customers become bored of seeing the same design over and over again. So, it is a great idea to change the design of these boxes according to the themes of the various events. For instance, designing the holiday boxes creates excitement about your business and builds anticipation among the customers every year. Similarly, the seasonal custom pre roll packaging, which changes in the winters, summers, fall, and spring, makes the target clients feel excited as they look forward to special colors, designs, and sales offers. Similarly, designing this packaging on the theme of specific events such as birthdays, weddings, Christmas, Halloween, etc., also impress the target audience.
Pre roll packaging is a unique promotional platform that can be utilized by your company to get promoted. The addition of promotional elements and some surprise inside this packaging is a sure way to elevate the experience of customers. Moreover, highlighting your social media presence through this platform makes you recognized by the masses.