Many crypto terms are highly competitive, while less common keywords might have low search volume. Balancing keyword choice to attract quality traffic while avoiding oversaturated terms is a constant struggle.
Also, cryptocurrency topics fluctuate with market trends, meaning content that ranks well today might lose relevance quickly, affecting long-term SEO performance.
These challenges require crypto businesses to adopt effective UX SEO that can adjust to market volatility, build trust, and tackle intense competition.
Moreover, content-driven SEO drives 1000% more qualified traffic than social media. Also, organic leads have a 15% closing rate.
Hence, by optimizing for the most relevant keywords and user intent, cryptocurrency SEO attracts high-value users looking for blockchain solutions.
In this article, we will share nine actionable SEO tips for crypto websites. By implementing these blockchain SEO best practices, crypto projects can improve their search rankings and also build trust with crypto buyers and investors.
Importance Of SEO For Cryptocurrency Websites
Therefore, organic search should not be ignored by crypto businesses looking to improve their revenue. Here’s why SEO is a game-changer for crypto companies:
- Overcomes Strong Competition: In the fiercely competitive cryptocurrency market, reaching crypto enthusiasts requires more than just having a website. Strong crypto content optimization and on-page SEO ensure your site gets noticed among exchanges, wallets, and ICOs competing for the same audience.
- Adapts to Algorithm Changes: Google makes thousands of ranking algorithm refreshes every year, which makes it harder for crypto websites to maintain consistent search rankings. People-first SEO for cryptocurrencies helps to keep up with these core algorithm updates and ensures that your cryptocurrency site maintains and increases its search positions.
- Identifies High-Value Crypto Keywords: Blockchain keyword analysis is key to tapping into niche searches related to Bitcoin, blockchain, and emerging altcoins. Identifying and optimizing for the right seed keywords and long-tail search terms ensures your content matches people’s needs, driving more qualified traffic to your site.
- Builds a Strong Backlink Profile: An organic link profile with high-quality inbound links improves your domain reputation and search rankings. Authoritative backlinks from crypto or blockchain websites signal trustworthiness to search engines, helping to elevate your content in search results.
- Drives Sustainable Organic Growth: SEO for cryptocurrencies provides a path to sustainable growth by increasing organic traffic over time. Unlike paid ads, which require continuous investment, well-optimized SEO strategies ensure scalable, long-term traffic without ongoing costs.
- Develops Reputation with E-E-A-T Friendly Content: For cryptocurrency websites, establishing credibility is important. Creating E-E-A-T-friendly content (expertise, experience, authority, and trustworthiness) builds trust with users and search engines, especially in the highly sensitive financial space.
- Improves Conversions: High-ROI blockchain marketing strategies don’t just drive traffic; they lead to conversions. By optimizing for the right search terms, improving user experience, and crafting useful content, SEO for cryptocurrency delivers measurable results that enhance your brand’s outcomes in SERP.
Best SEO Strategies For Cryptocurrency Projects
As blockchain and crypto marketing become more competitive, mastering SEO campaigns serves as a powerful growth engine.
By leveraging strategies like technical SEO, backlink acquisition, and helpful content creation, crypto businesses can differentiate themselves.
This section will cover the best blockchain SEO tactics, using industry-leading tools and mobile responsiveness to improve search rankings and achieve long-term visibility.
Conduct Comprehensive Keyword Research
More than 75% of marketers use keyword research to identify the most impactful search terms that address consumers’ need for information.
You should identify the right search phrases and crypto SEO keywords to accurately understand user intent. It will help you find the right content type whether a service page or an informational article based on the searcher’s intent.
Make a note of search volume and keyword difficulty for each keyword. Include broad terms, long-tail searches, and niche keywords to expand your organic reach. Determine LSI keywords, perform competitor keyword gap analysis, and identify event-driven search terms to further broaden your keyword list.
You can use any keyword research tools like Ahrefs or SEMrush to find out the search volume and keyword difficulty scores for your selected key phrases.
By leveraging blockchain-related topics and current SEO trends, you can refine your keyword set to match user needs. Also, you should do proper keyword clustering to structure your content for better visibility in search engines.
Create High-Quality, Informative Content
95% of newly published content does not make it to the first page of search results within its first year. The reason is, poor quality content. Hence, you should avoid writing search engine first content and instead focus on preparing content that genuinely adds value.
Google’s core ranking systems reward content that delivers a positive page experience. Therefore, your articles should deliver a good overall page experience by optimizing Core Web Vitals and other page experience factors.
Plan a content strategy to prepare a wide variety of educational crypto content like ICO white papers, case studies, and press releases that provide in-depth explanations and insightful analysis. High-quality articles help to build trust and authority around your blockchain-based products and Web3 projects.
Improve Your Website’s E-E-A-T
Google prefers sites with a high level of E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) friendly content. Also, cryptocurrency content comes under YMYL (your money, your life). It means your articles should be highly accurate and trustworthy. Well-researched and original content written by trusted authors enhances your brand’s reputation.
To improve your website’s E-E-A-T, write content that addresses financial questions with a high level of accuracy and strong evidence. Avoid thin or repetitive content that fails to engage users. Articles that lack depth negatively impact your E-E-A-T score and overall SEO success within Google’s core ranking systems.
Crypto content marketing should reflect the real-world effects on users’ finances, using insights from crypto experts to ensure higher standards are met.
Conduct a Comprehensive Technical Audit and Fix any Identified Errors
You should conduct a detailed technical SEO audit of your blockchain website to boost SERP rankings and traffic:
- Check Page Loading Speed: Evaluate your website’s speed to ensure it’s fast on all devices. Your website load time should not be more than 2.5 seconds. Optimize core web vitals like Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift to improve page speed. Use Google Lighthouse to analyze performance, reduce HTTP requests, and improve image optimization, caching, and code efficiency, including CSS and JavaScript. Minimize redirects and ensure a high-performing DNS for better overall website performance.
- Optimize For Mobile: 58% of the global internet traffic comes from mobile devices. You should prioritize mobile optimization by focusing on mobile-first indexing and using responsive templates for flawless display. Perform real device testing in your site’s mobile version to ensure the best UX across various devices. Optimize videos for mobile loading speed, place clear CTAs for easy interaction, and use AMP pages for faster mobile performance.
- Use Server-Side Rendering: If your site relies heavily on JavaScript, use server-rendered HTML to allow search engines to properly index your content. Without backend rendering, Google may not be able to access important content, which could result in lower search visibility. Use frameworks like Next.js or Nuxt.js to implement SSR for JavaScript-heavy sites.
- Fix HTTP Response Codes: You should have a high-level understanding of network status codes to troubleshoot common issues like 404 errors, 400 bad requests, and 500 server errors. Fixing errors like 502 bad gateway or other 500 errors ensures a smoother user experience. Set up proper redirects for pages that no longer exist to avoid broken links, and always aim for a 200 response to indicate successful page loads. Efficient handling of HTTP error codes is essential for maintaining site performance and user trust.
- Use Robots.txt and Sitemap: Use robots.txt to block specific search engine robots from accessing unimportant pages, while allowing them to discover and access your essential pages. By following the standardized protocol, you can manage web crawler activities more effectively. Ensure your robots.txt contains valid lines that block unnecessary content, leading to better crawling of important sections. Include an updated sitemap in the file to guide Googlebot toward the most important pages on your site.
- Implement Site Security (HTTPs): You should implement HTTPS to ensure a secure connection by using an SSL certificate that protects sensitive data with strong HTTPS encryption. Not only does this safeguard your users, but HTTPS is a ranking signal that boosts SEO for crypto projects. A secure site builds trust with visitors and improves overall performance in search results.
- Audit and Fix Broken Links: Regularly audit and fix broken links to avoid a frustrating experience for users. Prioritize the repair of 4xx status links, including internal links and outgoing links, to maintain link equity and crawl equity across your site. Fix broken links with incorrect response codes on high priority to ensure a smooth user experience and better SEO performance.
Focus on On-page Optimization
36% of SEOs agree that page-level optimization is important for better organic visibility. Content relevance, quality, usability, and context are key on-page ranking factors that comprise a successful crypto SEO strategy.
Optimize Website Structure and Navigation
Use a well-structured menu with user-friendly labels and include breadcrumb navigation to guide users. Ensure there is a clear path to your high-priority pages and offer a site search for easier access.
For mobile, you should use hamburger menus to save space and improve mobile-friendly navigation.
It is best to focus on a strong visual hierarchy in the menu bar, and ensure predictable navigation to improve user behavior while maintaining minimal page depth.
Use Schema Markup for Rich Snippets
Implement schema markup to unlock rich snippets. Structured data, such as ratings, reviews, and FAQs, provide extra details for complex crypto topics to enhance your SEO performance.
You can implement the following types of schema markup:
- Organization Schema Markup
- Local Business Schema Markup
- Article Schema Markup
- Review Schema Markup
By using these schema types, you can structure your website’s content in a standardized format, making it easier for search engines to display rich results like business details, article ratings, and customer reviews.
Rich snippets help improve your CTR and give you a strong boost in technical SEO, helping your site acquire more qualified traffic in organic searches.
Don’t Overlook Local SEO
Four in five users perform searches on search engines with local intent. Ranking for location-based keywords, such as “crypto exchange in [city]” or “crypto consulting services in [country]” can help attract a regional audience that values proximity and familiarity, even if they transact online.
Also, prioritizing local crypto SEO for specific high-priority markets allows a global crypto business to capture a substantial share of regional markets without competing head-on with other reputed providers.
To build your local business presence, optimize your Google Business profile and include keywords in business categories and service descriptions. Add photos, videos, business information, and location details.
Build High-Quality Backlinks From Reputable External Sources
Links are a major ranking factor and contribute significantly to improving a website’s rankings in organic search engine results. The top-ranking page on Google usually has 3.8 times more backlinks than other pages in the results.
Build high-quality backlinks by guest blogging on niche-specific crypto and blockchain sites. Acquire more links by performing broken links outreach and by creating link baits that attract natural incoming links.
Use digital PR to secure mentions in high-authority media publications. You can also use resource page link-building and niche-edit link insertions to improve your domain credibility.
Boost Your Crypto Project’s Visibility with IndeedSEO
IndeedSEO is a leading crypto SEO agency that helps blockchain platforms, DAOs, DeFi, GameFi, staking, and other crypto projects gain the visibility they need to succeed.
Our crypto marketing agency improves your project’s online visibility by applying search engine-friendly practices. Here is what our data-driven SEO services offer to crypto and blockchain website owners:
- Full-Scale SEO Audits: Our Web3 SEO team analyzes your website’s technical performance to gain a competitive advantage. We measure site speed, mobile-friendliness, indexability, HTTPs usage, and overall website architecture to ensure that your crypto website is optimized for search engines.
- Targeted Keyword Optimization: Our team identifies the most relevant and high-impact crypto and blockchain keywords to attract the right investors and prospects. We understand the keyword intent and optimize site content to increase the SEO relevance score. Our ROI-driven keyword optimization strategies enable you to reach customers at all stages of the crypto buyer journey.
- White-Hat Link Building: We focus on acquiring legitimate and natural backlinks from trusted domains within the crypto industry. Our high-quality link acquisition strategies improve your site’s domain reputation and search rankings, making your project more visible to crypto clients and blockchain enthusiasts.
- Actionable and User-First Content Strategy: We take into account Google E-E-A-T and YMYL concepts to create and optimize content. Our content marketers ensure the content is original and insightful and that it primarily benefits your target audiences.
- Local Pack and Map Optimization: Our organic marketing experts enhance your business visibility in location-based searches. Our team creates and optimizes your Google Business Profile, ensuring relevance and prominence with accurate details, reviews, and citations. We consistently update your profile with fresh photos, videos, and posts. We also boost on-page SEO for local keywords and implement local link-building strategies to strengthen your company’s presence.
- Detailed and Honest Reporting: As a dedicated blockchain SEO service, IndeedSEO offers innovative crypto search engine optimization strategies with rich reporting and analysis. We combine our deep knowledge of the industry with data analytics, performance monitoring, and continuous page experience optimization to amplify your project’s reach and credibility.
Transform your blockchain service with advanced SEO techniques and grow your client base. Our growth-driven SEO processes for crypto businesses are helpful for early-stage startups and large-scale enterprises. Schedule a call with our crypto SEO agency to grow your user acquisition through SEO.
Conclusion
Implementing people-first SEO strategies is essential for increasing the visibility and performance of cryptocurrency websites. Regularly targeting high-value keywords, improving site structure, and acquiring organic backlinks will help you defeat your competitors.
Cryptocurrency SEO is an ongoing process that requires constant adjustments as per the latest search engine algorithms to maintain high search rankings. To achieve sustainable growth, it’s crucial to either take proactive steps or consult crypto SEO experts for support. Start optimizing your crypto site today to drive targeted traffic and improve your project’s success.