Social media platforms have existed in our world for nearly two decades. In the recent past, social media has crept into many aspects of our daily lives and dominated. Nowadays, it isn’t easy to think of a world without Facebook, Instagram, or Twitter. Further, there are new and more advanced platforms developed daily, such as Twitch and TikTok.
The upswing of social media
Media platforms have become one of the primary means of marketing products in the 21st century. In 2020, approximately 91% of all organizations in the United States utilized social media platforms in their marketing campaigns. Social media platforms enable more precise marketing campaigns, allow access to potential consumers on the right venue, and be most convenient.
However, the platforms generally produce a lot of data. Some of this data is important and required by an organization while making business decisions, while a lot of the data is unnecessary. For many organizations, finding the correct information is similar to looking for a needle in a haystack. Thus the most fundamental question becomes: How do you gain valuable knowledge from a sea of data? Netbase Quid, a data analysis organization, provides you with the solution through its advanced social media analysis tool.
Netbase Quid is an organization that deals with social media analysis and provides other organizations with an advanced social media monitoring tool. This monitoring tool utilizes artificial intelligence to process data and provide contextual insights. Netbase Quid thus provides marketing agencies and the marketing departments of organizations with a tool for gathering and analyzing consumer information, thus enabling them to make intelligent decisions driven by data in an efficient, quick, and accurate manner.
The analysis refers to the process of attaining data with the most value from an organization’s channels on social media and developing actionable conclusions. An organization’s data involves investigating its posts in the past and its social media campaigns in the past.
On the other hand, the analysis also occurs by examining an organization’s business competitor’s presence on social media platforms. It generally allows an organization to become knowledgeable of the things that work and don’t work in a sector.
It involves gathering and examining a massive collection of information. A media monitoring tool gathers all the mentions made that concern an organization in the public sphere by analyzing social media platforms, i.e., Twitch, TikTok, YouTube, Twitter, Instagram, and Facebook. NetbaseQuid offers organizations such a media monitoring tool. It collects data concerning an organization, processes the data, and finally gives the organization information about the market and the consumers.
Steps in a social media analysis
The analysis begins with the development of a project for social media listening. The aspect involves inputting the keywords to be monitored by the social media monitoring tool, NetbaseQuid, across the different channels an organization has on social media platforms. Some of the keywords typically utilized in a social media listening project are the organization’s name, a branded hashtag, a campaign hashtag, or a term related to it.
What to look for
A social media analysis mainly involves examining the volume of mentions which tells the organization the number of times the keyword, i.e., the organization’s hashtag or the name of the brand, has been mentioned. This metric shows the public’s familiarity with the organization’s brand or product. It also involves analyzing the social media users’ sentiment regarding the keyword utilized in the campaign, thereby indicating how users view its brand or product.