How To Use Animation In Content Marketing: Important Elements

Content marketing is a phenomenon that has helped elevate business dealings for many people around the globe for years. Since the competitiveness of online marketing is high, businesses and marketers are always finding new ways to promote their desired entities. Considering the evolving nature of content marketing, it is only fitting that new types of approaches and strategies take place every day. One of the top strategies across many brands and companies is to use animated content and there is a good reason behind that.

Animation has an unmatched nature when it comes to certain benefits regarding content marketing. From high ROI generation to cost-effectiveness, many now refer to it as their primary type of content. However, in order to understand its usage in online marketing, one needs to understand the procedure of its creation. Moreover, even if you know how to make compelling animation, you will still need to understand how to use it in digital marketing. Therefore, we have compiled a list that can help understand the basics of its usage.

What To Do
Now, one of the initial steps is to create animation itself. While it is important that you remain original and think out of the box, there are certain principals that require following. Therefore, if you are looking to make compelling animation, use these standard procedures employed by an industry professional.

No visual content was ever made without a script. A script for animated content can be considered as the blueprint that glues each important aspect to another. A script is a text that helps not only in creating the animation, but it also provides a certain sense of direction. Therefore, make a script in a linear or non-linear manner, because as mentioned earlier, you can think out of the box and get as creative as you like. However, it is important that you write a compelling script to make a compelling animation.

Tap Into The Viewer’s Emotion
One of the things that you should ensure in your script is that the content itself finds a way to connect to your audience. The best way to go about it is to tap into the emotions of your targeted customers. If they find your video appealing and feel emotionally moved by the content, then you increase your chances of converting leads into sales.

Create The Video
This process depends on you entirely, whether you make it yourself or hire experts to do so. However, it is important that you create a video that is in good quality and ensures taking care of certain important elements such as resolution, aspect ratio, pixel rates, frames per seconds et cetera.

Background Music
An animated video without a background score of some kind just becomes pale. Therefore, it is important to use music that is not only easy on ears, but it also adds a certain flair to your videos. How can you do that? You can hire musicians online or find buyable musical content online.

Narration Or Scene
Another choice you should make during writing the script, as this would determine the nature of your video. If you choose a scene, then the dialogues between the character on the screen would move the story forward. If you choose narration, then a voiceover would be required but it would be much easier compared to making a scene.

Important Things To Do
Since we know and understand how to make animated videos, now let us look at how to use them and what to do.

Frequent Posting
One of the best things you can do to ensure staying in the hearts and minds of your consumer is to appear frequently in their newsfeed. That is why you need to post frequently and create content that can be reused.

Use It On Social Media
One of the best things about animated content is that it can be used anywhere and it can add certain benefits to any platform. However, social media suits it the most because it makes it shareable and animated content is known to be more shareable than other types of content.

Use It On Websites
One of the primary concerns of business websites is a lack of retention rate. According to  video animation service, business websites saw an increase in retention rate by more than 72% after they employed animated videos.

Use It On Blogs
Blog content is known to be friendly and informative. How can you improve that? Add video content to it, specifically animation. Keep in mind that blogs with visual content tend to perform better than blogs that feature only text.

Over To You
Now you know the basics and requirements of making animated content and using it in content marketing. Therefore, start with an all-round strategy and then make your way towards your desired marketing goals.

About the author


Ashna John

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