Technology

Can I afford digital marketing?

You have to admit: A digital business website costs good money. We, therefore, understand that small businesses or founders want to do everything themselves first. However, this is not only saved in the wrong place but often also the reason for too little sales and profit. From our experience, we know that 2 to 4 monthly sales per year can be realized for SMEs with our digital MKM approach.

Online marketing from Ducima Analytics Private Limited can lead to higher visibility, increase the awareness of your brand, product, or service and in turn help you to acquire more new customers.

Whether you have a small sugar bakery, jewelry boutique, flower shop, restaurant, or craft business, digital marketing is a great way to really make your business thrive.

After all, what is the point of having the best products or offering the best services if the target customers don’t know about them? One of the fundamental benefits of digital marketing is that you can reach the right customers at the right time and in the right place to make them aware of your offer.

If you own a small business as a part-time business that serves people within a radius of only 2-3 km, you don’t have to invest in digital marketing. Then you’d better invest your marketing budget in sprucing up your little shop.

What are the main modules of Digital Marketing?

Digital marketing (online marketing) is a broad field in which social media marketing is only a small part.

Digital marketing includes the following marketing instruments:

  • Search engine optimization (SEO / Google optimization)
  • Pay-per-click campaign (Adwords etc.)
  • Content marketing
  • Email Marketing
  • Mobile marketing (via Google Play and Apple App Store)
  • and of course social media marketing (Facebook, Linkedin, etc.)

With digital marketing, you can choose the right marketing instruments for your target group and use them with high performance with our support. If it suits your products and services, social media marketing offers a way to more visibility, leads, and new customers.

Pay per click for example Google Adwords advertising

With pay per click advertising, you have to pay a certain amount to the provider every time your ad receives a click, e.g. Google. A pay per click campaign increases the immediate visibility of your company website by increasing your rank on the SERP (Search Engine Rank Page). If you have recently started a company or own a small business, you can immediately increase your visibility with your target customers with a Google Adwords campaign. However, Pay per click (Adwords) is more beneficial for companies that offer products and services. However, if your business is something a little out of the ordinary, online display marketing is probably a better choice for you. Identifying and managing the right keywords is a crucial factor if you want to waste a lot of money on the “wrong keywords”.

Search engine optimization (SEO)

Optimizing your company website with informative content (content marketing) and relevant keywords will increase your rank in the search engine (Google). In the best-case scenario, you don’t have to pay any money to Google & co. Professional SEO services are therefore a cost-effective and, in the long-term, highly effective tool for your online marketing. After you have achieved certain visibility through the pay per click campaigns, you can concentrate on increasing the flow of website visitors through SEO marketing and Ducima Analytics reviews.

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Ayushi

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