What makes a good meal? A tartiflette can be successful, just like beef bourguignon. Yet the ingredient list is completely different. As the best starred chefs will tell you, what differentiates good food from tasteless food is the respect of certain principles: product quality, respect for proportions and mastery of cooking.
The same goes for tutorial videos. No matter what the subject is, there are some basic and universal rules you should follow to make effective video animation services. The message will get across better and you won’t bore your audience. Remember college! Some of your teachers had impressive knowledge, but they could not impart it.
So how do you make an effective video?
We might not be star chefs, but we know a lot about creating tutorial videos . Clarity, fluidity, structure, adapted rhythm, limited cognitive load, universality, tone and good presentation are the key principles to respect.
Clarity and fluidity
Are the instructions in your tutorial video clear and easy to follow?
You are an expert in your field and everything you present seems obvious to you. The logical sequences are flashing through your head and you sometimes skip steps, as if you were doing a mental math.
However, your audience is not an expert on the subject. If that was the case, it wouldn’t need your tutorial video. To make sure that each item is well explained:
- Make transitions,
- Announce in advance what you are going to present in each part,
- Suggest a summary sentence at the end of each part. Information heard several times is easier to assimilate.
But be careful: avoid redundancies. It is not a question of repeating the same sentence three times in a row. You have to find a happy medium to allow your audience to manage the information without them getting bored with repetitions.
If your presentation is about an activity, just present its different steps in logical order.
Structure your presentation
Do the ideas flow together logically and in a structured way?
Preparing detailed plans allows you to make structured videos. You can rely on the following example:
Background explaining why this question is important
- First part
First point illustrated with an example
- Second part
Second point illustrated with an example
Make a call to action by talking about your other videos
Is the pace of the tutorial video adequate?
Three criteria will determine if the cadence of the tutorial video is the right one:
- The audience needs a set amount of time to digest information, especially if it is instructions on how to perform a task. The speaker must ensure that the viewer has time to complete each step as the story progresses. Slow down when the content becomes more complex.
- If you record the sound and the image separately, it is better to adapt the narration to what is shown on the screen, and not the other way around. In some situations, the speech rate will need to be slow. In this case, short sentences punctuated by pauses are the best option. Warning: don’t leave too many silent passages in your video. Here again, we have to find the right balance.
- Video editing is the phase during which the videographer can make final adjustments. Do not hesitate to remove unnecessary blanks.
Avoid cognitive overload
Is cognitive load appropriate for the audience?
To make relevant videos, you need to make sure that you don’t overwhelm your audience with a flood of information, otherwise the brain may overload at some point. For this, it is useful to remember these precepts:
- One goal per video tutorial,
- Seven ideas maximum,
- Illustrate your point with examples so that it does not seem too abstract,
- Develop only the elements or ideas necessary to achieve your goal.
Is the content of the video intended for a large audience?
In general, when an expert sets out to make videos, he wants as many people as possible to enjoy them. It is not addressed to its peers who already know the subject, but to a wider audience. To achieve this goal, you must:
- Ensure that the subject dealt with is genuinely of interest to laypersons,
- Formulate the title and subtitles in an engaging manner,
- Demonstrate the usefulness of the video tutorial,
- Avoid any incomprehensible jargon.
Is the tone of the content of the video calm, friendly and engaging?
Your voice in the tutorial video plays a vital role. But how do you find the right intonation to captivate your audience? The following are essential and should be kept in mind:
- Inspire confidence and show your mastery of the subject by using a calm and composed tone,
- Too many emotions expressed by the excitement of the voice scare the audience away,
- Monotonous speech is another extreme that can put the viewer to sleep,
- Any exaggeration (“super”, “revolutionary”) tends to make you take an artificial tone,
- Asking a loved one to view the presentation before it is broadcast gives you an outside perspective.
Are the audio, video, and adjustments optimal?
All the prep work will be in vain if your tutorial video lacks the finishing touches. To ensure that your presentation is optimal, it is advisable:
- Use software like Camtasia which offers the possibility of integrating screen recording into the video editor to make final adjustments (such as adding zoom and other effects to highlight important areas) ,
- To properly adjust the sound volume for better viewing comfort,
- Not to abuse the animations and effects which must play a precise role in your tutorial.
You see, making successful videos is possible as long as you follow these universal rules. Obviously, everyone must adapt them, taking into account the specificities of their profession. But if all of the tips presented above are followed, success is guaranteed. So stop worrying about how to create a video, and download Camtasia’s free trial version now to make your video tutorial.