Influencer Marketing agency India is a way of advertisement by influencers for catching the market of a certain product or business. Influencer marketing agency helps the brand to find an influencer and promote its business through several strategies.
Influencer: People with highly popular in social media platforms, famous celebrities, bloggers, experts are hired as influencers for marketing. There are various levels of influencers by their fan followings on social media platforms. Mega influencer, macro influencer, micro-influencer, nano influencer. 1000,000 to 1 million followers are considered as Mega influencers. Macro influencers have 100,000 to 500,000 followers, Micro-influencers are followed by approximately 10,000 to 100,000 people, and nano influencers have 1000 to 10,000 followers on their social media platform. Mega influencers India with 500,000 plus audience and followers charges up to 5 lakhs on per post. And micro-influencers from India charges up to 20 thousand rupees per post for advertising a brand.
Collaboration Work: Marketing agencies build consumer insights through their marketing strategies by branding. They promote business on social platforms like Facebook, YouTube, Instagram via micro influencer India. Even they choose an influencer who has their face value and maximum audience. Creating content in a collaboration brand gains exposure to the audience.
Work types: This partnership marketing contents can be created for the brands of fashion, clothing, jewelry, beauty products, sports-wear, shoes, personal care, health care, interior and many more. Affiliation- Influencer promotes the business and gets paid after a sale is generated through him/her.They tell their audience about the products and in addition, gives them discount through a certain code. Interested audience or followers grab that discount to purchase and a sale will be generated. Pop-up advertisement- basically it is an ad-block system run by software in the middle or end or in the starting of a video or games. Give away- Creating contest and give away of the products to a winner is a very effective way to engage an audience and grow customers. It also influences them to search about the product and by like, comment, share, tags, following the brand reach grow more.
Fake influencer: Brand and agencies need to be careful before starting marketing partnership programs. Influencers can buy bots to make a huge amount of followers. There is a high chance if a micro-influencer earns more dollars for having fake followers rather than a million followers profile. Some techniques to identify the fake followers of an influencer such a – followers who have no engagement with others having no valid posts or photos and usernames. The comment section is one more way to know how much fake followers are there because spam followers give irrelevant comments like gibberish and other things. Nowadays it is easy to find out fake profiles fake influencers followers through some software and scanning apps.
Conclusion: Influencer market agency is a hot topic and process now in India. Collaboration with influencers brand grows their potentiality to promote their business on social media platforms on behalf of the influencers. This way the agency helps to reach the brand to the target audience. The most important thing for an Influencer marketing agency is to be selective a resourceful about the persons they hire for brands on behalf.