In the digital age, you need a good m-commerce strategy to increase sales. This is due to the boom in the use of mobile devices worldwide, which has simplified the lives of consumers. Now you can do almost anything via a smartphone.
The best thing about these new technologies is that people can buy the products they want, when and where they want. Without forgetting that they can interact more closely with the brand from which they are buying.
Just as the way people communicate has evolved, so has consumption changed? For this reason, companies should focus on creating an m-commerce strategy that allows them to reach the entire audience that lives connected.
Do you know what m-commerce is and how it was born?
Many may not know exactly how m-commerce or mobile commerce was born. It is nothing less than the sale of products or services through platforms for mobile devices. Tools that can be used by users who have a smartphone or tablet.
Previously, mobile commerce was limited to SMS messages, which were sent with advertisements or discounts, among other brand actions. Now campaigns have been added through email marketing. To make purchases it was necessary to be connected to a computer for Wilderness Therapy For Adults With Depression, since mobile tools did not have the same capacity before.
Thanks to the evolution of technology and all its progress, the purchase process via smartphone is currently possible. And this type of trade is gaining strength all over the world. Although it does it differently in the various areas. For example, in Latin America it is still in its infancy, while in Asia it has the greatest penetration. The time will probably come when companies must have it as a requirement and not just as a trend.
Advantages and disadvantages of mobile commerce
Before you start thinking about your m-commerce strategy it is important to know what its positive and negative aspects are. It is important to be clear what you will find in this process. Here are the pros and cons of this type of trade:
Pro of m-commerce
Some of the advantages that usually accompany this type of e-commerce are:
- It allows you to make sales and purchases at any time of the day and from where you are.
- It gives the possibility to reach a greater number of customers, since many of them have suitable telephones.
- You can do adequate audience segmentation based on location, age, gender and preferences, among other factors.
- An additional platform is not required if you already have a responsive website or app, which greatly simplifies the purchasing process.
- You can also make purchases through social networks, without the need to access a website.
Disadvantages of mobile commerce
Some of the not so positive aspects that are usually associated with m-commerce are:
- If you don’t have a website or a responsive app, you will need to make an investment.
- User experience may be affected if the loading speed is not good. This occurs when the web page is very heavy or the Internet connection is weak. And all of this directly affects the buying action.
- Some people do not feel so confident in making their purchases via mobile phone because they think their data is less protected. Although this is a wrong perception because there are technological developments that guarantee safety.
- It’s a smaller screen than a computer, a factor that disturbs some users but can be avoided if your website is well-designed.
3 types of m-commerce implementation
To bring your m-commerce strategy to life, it is essential that you know how to implement it. There are basically the following three specific ways to do this:
1. – No further development
The first option is to use your website for both e-commerce and m-commerce. Users will be able to access without problems from the browser of the mobile phone. And the best thing is that it doesn’t require you to make a separate investment, since it’s already developed.
But you have to take into account the language in which your website was designed. This is because some functions may not be displayed. Furthermore, the loading speed must also be considered; if the web contains a lot of information it means that it will load very slowly on a mobile device.
2. – Design a mobile version of the website
The second case focuses on the development of an adapted version of the website, even if the user will still access via the browser on his phone.
The positive point of this implementation is that the page load time is much faster. This will avoid display and functionality problems.
3. – Develop a mobile application
The latter implementation is based on the development of an application for the online store. In this case, the person accesses m-commerce by downloading the app. This allows you to view everything tailored to your mobile device and to load faster.
In addition, it has comprehensive features that make it much easier to perform a transaction. It also gives you the ability to use smartphone functions, such as the camera or GPS location, among the rest.
Find out how to create your m-commerce strategy
The time has come to learn how to create your m-commerce strategy. This, without a doubt, will help you increase your e-business sales. Then take note of the advice you will see below:
A. – Work with artificial intelligence and chatbots
It is essential to work with artificial intelligence and chatbots as these additions favor the browsing experience. These voice assistants are excellent allies for consumers because they simplify the purchasing process.
Many people find it boring to have to write the name or details of the product they want to buy. So they opt for AI help to quickly search for them. Keep in mind that if you want to activate this function, you need further development which also involves an investment. But you will see that the results improve a lot.
B. – Take advantage of social networks for your m-commerce
It is no secret to anyone that social networks have a large audience and that they should be exploited. That’s why mobile app companies have added social media integrations to their mobile commerce features.
This means that users not only buy a product or service, but interact. It gives them the opportunity to appreciate and share their updates in real time on social profiles.
C. – Stay connected with your customer
It’s not just about making a sale through an m-commerce strategy. Ideally, you should always stay connected to your customers through different digital channels. A good way to do this is by email, a tool that you can use to send offers and promotions.
You can also use push notifications that go directly to your customers’ mobile devices. But you have to be careful, since it can become an invasive method if you don’t know how to control it. The idea is to generate more involvement and not a rejection.
D. – Optimizes loading times
Sometimes many overlook a very important factor such as loading time. It is a serious mistake. Do you think people choose to shop on their mobile devices because they are faster? For this reason, you need to work to optimize the speed of your app.
Consumers don’t like to wait more than 5 seconds to view the checkout. This does not depend on a good Internet connection of the user and, therefore, it is your job to make the browsing experience the best possible.
E. – Integrate payments within the mobile app
How can payments be integrated within the same application? We recommend that you take the basics of e-commerce and the structure of the payment system as a model. This is because the same rules apply in mobile commerce.
Having payments embedded in the same app offers the possibility to make transactions easier and faster. This in turn increases user confidence. In reality, this system can also be used by the customer in the physical store to avoid queuing to pay.