She is one of the rapidly growing specialized professional figures, increasingly sought after and also sought after. The Web Marketing consultant is a professional who takes the brand by the hand and accompanies it in the complex and rich online world.
To succeed in this mission, the Web Marketer must have the appropriate human qualities, the right skills and a lot of experience.
Who is the Web Marketing Consultant?
He is a professional figure who studies the brand and the market, the target to which his actions will target and, starting from these analyzes and the goal he must and wants to achieve, he plans the strategies, tactics and necessary actions.
The objectives can be different: brand reputation, lead generation, customer retention, customer care, sales, crisis management, and awareness. How the Web Marketer can achieve these goals depends on:
- Who is the brand, what does it do, what are its core values, what is its brand reputation, what is the mission and what is the vision;
- What are the characteristics, critical issues and advantages of the sector and the reference market?
- Which competitors the brand will have to deal with and how they operate;
- Who is the target audience, what are his behaviors, such as habits, tastes, needs, fears.
A Web Marketing consultant supports the brand and improves the business organization; generates internal and external consent to the company; concretely solves problems; it finds, prevents and manages critical issues; analyzes, tests, draws up interesting forecasts for brand development, manages the brand’s reputation, finds new customers and builds loyalty on those already acquired.
The human qualities of the Web Marketer
A Web Marketing consultant must possess certain human qualities to carry out his work efficiently and professionally.
In the first place, and it is a fundamental aspect, he must be able to manage customer relationships. This means that the Web Marketer must be able to listen, observe and understand the needs of its customers, must be able to interpret and satisfy them and must also be very skilled in defining the right boundaries not to be crossed.
Having a beer with your customers is nice and pleasant and can also be useful, but careful to make things clear: work is work and in some situations you may even have divergent opinions and you will not have to desist from your idea just because you have established a relationship of friendship (also) with your client.
What is certain is that not even closing in one’s position is correct. The Web Marketer is an open professional, ready to welcome new ideas and unedited considerations, even opposed to his own, is willing to dialogue, patient and available (always respecting limits and boundaries dictated by common sense), knows how to manage human relationships and is willing to study and update constantly .
The professional skills of the Web Marketer
Of course, the professional skills on which the Web Marketing consultant can and must rely are also fundamental. It is a heterogeneous and also very fascinating mix. A Web Marketing consultant must have a thorough knowledge of:
- Online world (how it works, what its characteristics are, what the critical issues, how relationships and social relationships work on the Net).
How can a Web Marketing consultant be trained?
In recent times, several university courses have specialized in the online sector. There are also many Masters organized to train this professional figure, many well-structured courses.
In addition to this basic training, the Web Marketer must necessarily train continuously and for this reason it can count on books, e-books, seminars, webinars, sector blogs, conferences, workshops, organized events, online courses and individual consultancy.
What consultant are you if you don’t have the experience?
Experience. This is the keystone to becoming an excellent Web Marketing consultant. Without the apprenticeship, without having made mistakes and learned, without having cultivated success and having faced crisis situations, it is really very difficult (if not impossible) to be a good Web Marketing consultant.
Where to start to experience before looking after your customers? At your place. Build your Personal Branding and delve into the universe of Inbound Marketing : studied, analyzed, plan the appropriate strategies and tactics to sell and communicate to you , put into practice the necessary actions you, with your own hands, manage crises and find the your customers.
Ashna John belongs to the finance department and he is working with a well-known company where he supports to Get Tech Business Licence. He also writes articles on a different niche to share his experience with the world.