Every company should have a website with attention to the smallest details and constantly updated. But creating a company website or any website is not at all simple: if you are not a developer or an SEO specialist able to index your website well on Google, the first problem you will face will be to be penalized in the search rankings.
To help you not make a mistake, therefore, in this article you will find a useful guide with 7 useful tips for companies that do not wish to position themselves in the lowest place of the search engine rankings.
Do not choose WordPress themes that slow down the speed of the site
Some WordPress themes can slow down the loading speed of your site and this will not only negatively affect the indexing of your portal by dragging it into the ” bad list ” of Google but will ruin the browsing experience of the user who surfs on your website.
However, the bad reputation of WordPress themes doesn’t seem to be the only obstacle to the search engine ranking race. Any website builder (especially those that allow you to build a website using minimal code – including Wix and Weebly) can be vulnerable to slow loading times.
Solve the problem of slow loading of a site
Assuming that Google is much more severe in judging what is “slow” than any human being, to solve the problem of loading it will not be enough to simply check the speed by counting the seconds necessary to load the homepage. Therefore:
If you have not yet created your website, choose the theme based on the list of WordPress themes loaded faster in the last year (by searching online you will always find the lists of the latest fast-loading themes).
If you have already created your website you can check its speed “Here” by checking the speed of the Google site. This tool will allow you to understand if your website is loading slowly and will report the pages that further slowdown the whole system. If the links filtered by the speed corrector include the words “theme”, “WordPress“, “wp“, or if they have the actual name of your site’s WordPress theme in the URL, you will immediately understand why the problem was loading.
If you have already created your website you have two possibilities: choose a different theme or try to speed up the site in other areas to compensate for the slow loading times caused by the theme.
Limit the use of plugins that slow down the loading of a website
Even some plugins can lengthen the loading time, consequently damaging the ranking of your site on Google. To worsen the situation, however, the failure to update them will also contribute: the outdated plugins can in fact cause some technical problems to the site as well as damaging the user’s browsing experience.
Decide which plugins you can’t do without on your site and uninstall only the ones you think are most superfluous. If instead the plugin you need weighs down your site and you cannot find a way to fix it, you just have to call a good developer to find the most suitable solution to the problem.
Use the Google Fetch and Render tool: it will allow you to control the rendering of your site. In case you find a difference in the two images processed by the tool, then your problem will be due to the presence of an outdated or simply too heavy plugin.
Use the https protocol instead of the http protocol
If your website starts with “http” and not “https “it means that Google has marked it as an unsafe site.
To solve this problem you can call the host of your website and tell them that you want to buy SSL encryption. The monthly fee for hosting a site via SSL will unfortunately be high but still accessible. Some hosts, in recent years, allow the change of protocol without asking the user for a monetary payment.
Today, however, there are also other security systems that developers and hosts can add to websites. But if your URL continues to be preceded by the “http” entry, Google will never recognize it as a secure site.
Optimize the slides correctly
Even the slides in which the images appear can slow down the site and damage its “ranking experience” on the search engine. Certainly the effect of sliding images has a positive impact on the aesthetics of your homepage, but it will certainly not be the same for the performance of your site.
It’s good to know that scrolling banners often cause Google to report websites. Why? Because they slow down the page loading speed and this damages Google rankings. In addition, slides often don’t work well on mobile devices. In this article we dedicate a large space to the importance of furniture.
Keep a “non–rotating” image or video in the header and include important information and calls to action only on that photo or video. If you choose the latter option, make sure that your lasts a maximum of 30 seconds, and above all, keep the file size small.
Organize the navigation menu correctly
Whatever the commercial offer of your site, the navigation menu item must be named after the service offers. Not only must that but the items on your navigation menu have the name of the target keywords that contain the service offers of your site.
Solution and example:
Assuming that you are the owner of a law firm and that you do the divorce law, the law on adoption and marriage planning, surely the most important keywords for these services would end in “divorce lawyer”, “lawyer of adoption “and” legal assistance for real estate planning “. These items must be entered in the navigation menu.
How to do?
List these three keywords on the main menu next to “home”, “about us” and other items, summarizing them in a single item that you will call “services”. From this item, a drop-down menu will open with the three sub–items: “divorce lawyer”, “adoption lawyer” and “legal assistance for real estate planning”.
Create a website that is mobile friendly
The responsive design is absolutely necessary to make any website “mobile-friendly “. However, it is not enough that it is “reactive”, since a website that offers an optimal browsing experience, it is not said that it can do the same with a mobile navigation.
For this reason, it simplifies the mobile user experience with an intuitive interface, emphasizing the right calls to action, images and text in the right places (remember that the mobile requires scrolling, then place the calls to action and the most important information at the top of the web page).
Put yourself in the shoes of your potential customers and visit your site by logging in from a mobile phone. Do you find it working properly? Can you find everything you should find? Are you reading information that would convince you to buy your product? If the answer is no then you just have to follow the instructions explained above and make changes as soon as possible.
Use calls to actions correctly
What are your main earning objectives? Most companies always have primary goals and secondary goals.
If your calls to action are not visible or are not placed below information that convinces users to click on them, then they are useless. Conversion rates won’t improve and this will keep your bounce rates higher than they should.
All of these statistics can adversely affect search ranking and user experience.
If you’re primary goal is to sell your products and / or services and your secondary goal is to collect information from potential customers to remarket on them, design your website as follows:
- Make sure that your calls to action are clearly visible and encourage customers to make purchases;
- Make sure the graphics and text above the calls to action are comprehensive and appealing.
All this seems obvious, but the reality is that still today many company websites do not follow this key rule to the letter. And the result is told by their sales (sporadic or almost nil).