Laundry Detergent Market Share, Size, Trends, Industry Analysis Report By Product Type (Powder Detergents, Liquid Detergents, Detergent Tablets, Fabric Softeners and Others); By End Use (Residential, Commercial); By Regions, Segments & Forecast, 2019 – 2026
The Global Laundry Detergent Market is estimated to grow at a CAGR of 6.5% during the forecast period 2019-2026. As per the analysis, the global market was valued at $109.6 billion in the year 2018 and expected to reach $182.2 billion by the end of the year 2026.
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Laundry detergents are used on a daily basis among the household chores, it holds top position in the market attractiveness among majority of global population. Moreover, growth in availability of machineries for various tasks that include commercial and household cleansing. Additionally, increasing disposable incomes in regions such as the Asia Pacific and other emerging economies and shift in washing methods from traditional washing by hand to machine-based method has majorly driven the demand of laundry detergent. Fabric conditioners are also highly demanded product in the current marketplace. It recorded a robust sale and witnessed a high growth in the past five years.
Segmentation Overview of the Global Laundry Detergent Market
The Global Laundry Detergent Market is segmented on the basis of Product Type and Application Type. These market segments are further categorized into various sub-segments to study the market in detail.
The Product Type Segment of the Global Laundry Detergent Market is Sub-Segmented into:
- Powder Detergents
- Liquid Detergents
- Detergent Tablets
- Fabric Softeners
The Application Type Segment of the Global Laundry Detergent Market is Sub-Segmented into:
Geographical Overview of the Global Laundry Detergent Market
Region wise, the global laundry detergent market was analysed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Turkey, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, ASEAN and rest of Asia-pacific), and LAMEA (Latin America, the Middle East, and Africa). As per the analysis, the global laundry detergents market studied as highly competitive market along with availability of wide range of products with numerous properties. Asia-Pacific valued as the highest growing market in terms of volume in the year 2018. The regional growth is due to increasing awareness related to novel properties of laundry detergent in the region and increasing investment by market players on R&D activities in the APAC region. Moreover, aggressive participation by China and India will bolster the demand of liquid detergent in the region. Additionally, the region is also witnessing a high demand for eco-friendly products and ~1/4th of the regional consumers prefer detergents that are lacks harsh chemicals. Whereas, the North America valued as the most favourable market considering the global liquid detergents market. The regional market is highly characterized by increasing level of consumerism in the textile industry. According to the American Cleaning Institute (ACI), the regional cleaning products industry contributed around $59.1 billion to the U.S. economy which have a direct impact on country’s economy. Also, in Latin America, consumers are very particular about product quality and effective pricing in case of detergents. Hence, industry players are keen to innovate product with range of properties and effective pricing to acquire majority of the market share in the long-term.
Key Players Insights
Church and Dwight Co., Henkel AG and Company, KgaA, Hindustan Unilever Limited, Nirma, Procter and Gamble, Clean Bubbles, Inc., General Organics, Inc. and Alpha Chemical among others are some major companies included in the research study of the global laundry detergent market compiled by Report Ocean.
Key Topics Covered
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