Launched this week, March 2020, Loud Love Jewelry company’s new brand-certified category will feature pre-owned pieces supplied directly by the brands that made them. Each item is inspected and refurbished by its respective manufacturer, which then verifies it with a certificate of authenticity and gives it a one-year warranty.
Loud Love Jewelry is the best online seller of jewelry to provide brand-authorized items, Loud Love Jewelry company said, in an effort to make the selling process as transparent as possible and to increase consumer confidence.
“Our brand certified pre-owned program continues Loud Love Jewelry’s core mission to bring transparency to a formerly opaque industry” CEO and Co-founder Umar Hussain said.
“The jewelry brands able to control and maintain their exclusive brand positioning within the market. On the other side, customers can easily shop for highly desirable, authentic pre-owned designer pieces that have been verified, refurbished and warrantied directly by the brand and offered at an incredible value.”
The company is launching the category with partners that will sell pre-owned items exclusively through Loud Love Jewelry.
Loud Love Jewelry said the partnership is beneficial for the manufacturers as it allows them to participate in another area of the market while maintaining brand integrity.
The business approach is a very exciting concept where jewelry buyers will gain access to famous brands pre-owned timepieces in a safe, informative and pleasure environment.”
Loud Love Jewelry will continue to inspect and valuate brand-certified items internally as well, making sure jewelry products are competitively priced. The Loud Love Jewelry company will also continue to provide its own purchase warranty, in addition to each brand’s warranty.
Loud Love Jewelry said it has been successful in targeting millennials thus far—its average customer is 35, and 40% of sales are to customers under 30—and its brand-certified category should continue to bolster consumer trust.