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Facebook Business Manager: Analysis Of The Home Page

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In this post we will investigate the anatomy of the Facebook Business Manager home page. How is it articulated? What elements does it contain? How is it organized?

How the Business Manager home page is structured

The Facebook Business Manager Homepage has a large home screen where the latest campaigns you have activated or have activated and an icon with three small lines at the top left collects the Ads Management menu (we will deepen this aspect in the next paragraph).

A little further down the section where you can choose the advertising account linked to your Business Manager.

At the top right, by clicking on the small arrow on the side of the active account, you can choose any other Business Managers you manage, a little further on the bell with notifications, after the icon on which all the pages you own are collected or that (with some role) you manage.

By clicking on the wheel next to it, a screen with four sections will open:

  • Advertising Accounts, where you can manage and configure your advertising account: account name, company name, company address, possibility to deactivate the advertising account;
  • Pages, where you can find a list of all the pages you manage and which you can access by clicking on the wheel icon;
  • Payment settings, where you can manage the payment settings of your advertising account: next invoice, payment methods, set the spending limit of your account;
  • Notifications, where you can manage the notifications you want or do not want to receive regarding your advertising account, Facebook advertisements (approved advertisement, unapproved advertisement, debt paid, payment completed, etc.) and advertisements on Messenger.

The Listing Management menu

And now we come to the most succulent part of the anatomy of the Facebook Business Manager Homepage.

The Ads Management menu in which you can find everything but everything about your advertising campaigns with Photography Companies In Dubai, the reports, the pixel and the audiences you create, is divided into 6 columns:

Column 1: Frequently used

In this sub-section you will find the items you use most frequently and which are selected from those that I will indicate in the next lines. 

Column 2: Planning

In this sub-section you will find the items:

Audience Insights, where you can analyze a lot of important information relating both to the general public of Facebook users and to the people connected to your page. This section helps you study the target audience of your paid advertising campaigns;

Creative Hub, where you can create your test adverts for Facebook and Instagram and see how they will look.

Column 3: Creation and Management

In this sub-section you will find the items:

Business Manager , where you can manage the advertising accounts, the Pages, the various people involved in the management and where you can update your payment and company information. From here you can also create a new Business Manager;

Advertising Management, in which you return to the summary screen of your campaigns and where you can create your campaigns and advertisements;

Page posts, in which you have an overview of the posts: scheduled posts, published posts, posts for insertions. In the case of published posts, you can see the post ID, the coverage that reached the individual content, the interaction with that post, the people who talk about it in total and the creation date. Here, moreover, you can create your posts;

App Management Dashboard, where you can create and manage settings for your Facebook apps;

Assistance tool for the insertions on the app, the section dedicated to the resolution of technical and other problems with the insertions on the application;

Automated rules, where you can manage and view the actions to be performed on advertising campaigns or on groups or on individual advertisements while you are absent. You can set these actions from the Advertisers Management, selecting the campaign or the advertisement of your interest.

Column 4: Measurement and Reporting

In this sub-section you will find the items:

Advertising Reports, where you can collect your advertising reports;

Test and learn, the Facebook function that allows you to easily start advertising tests with which to identify the advertising strategies that work best for your business and your target audience.

All you have to do is select one of the available questions and set up the test. The questions are:

  • What impact do all my Facebook ads have on my business? , with which you can test the additional value that Facebook advertisements create for your company, measuring the conversions they generate;
  • Which campaign gets the lowest conversion costs? , which allows you to start an A / B impact test, measuring the sales and conversions that each of the two campaigns generates;
  • What impact are my Facebook ads having on brand perception? , with which you can test the influence of your account on the brand by submitting a survey with up to 3 questions to the public;
  • What impact does my campaign have on brand perception? , feature that offers you the opportunity to test the influence of your campaign on the brand by submitting a survey with up to 3 questions to the public.

Analytics :

A very useful function of Facebook to measure the progress of your campaigns and have a detailed overview of the actions and reactions, on how people interact with you, with your website, with your app, with your page and with your content;

Event management:

Where you can view data and actions from your website and offline interactions, which you can monitor thanks to the Pixel;

Pixel:

The Facebook code that you need to configure on your website to track actions, conversions, events and that allows you to create ad hoc audiences for your campaigns;

Offline Events:

The section where you can monitor the offline events that you have implemented;

Events in the app, where you keep track of the events that happen in your app;

Custom conversions:

the section where you can monitor and optimize the custom conversions that take place on your website without inserting them into the Pixel code. These are rules that define specific user actions;

Partner Integrations:

Where you can link the partner accounts you use for purchasing, interacting and managing customers. Use the data from these partners to measure the impact of your ads, get more conversions and create more relevant audiences.

Column 5: Resources

In this sub-section you will find the items:

Audience, where you can create and manage your personalized audiences, similar audiences (or Lookalike) and saved published;

Images, the section where you can upload and manage the images of your posts and campaigns;

Catalogs, where you can upload the catalog of your products, essential to activate your re-marketing campaigns;

Company offices, where you create and manage the different offices of your company;

Lists of blocked items, where you can choose whether to stop viewing your listings in specific places.

Column 6: Settings

In this sub-section you will find the items:

  • Advertising account settings;
  • Business Manager Settings;
  • Invoicing.

Facebook Business Manager: conclusions

By analyzing the various sections of the Facebook Business Manager you will be able to appreciate their real and concrete utility and you will be able to understand why you also need the Business Manager.

If you already use it, we look forward to your comments, suggestions and motivations that prompted you to activate it.

If you have any doubts, contact us anyway and we will try to help you understand how and why the Business Manager can be useful to you too!

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