How AI Has Started To Impact Our Work As Designers

artificial intelligence

Since the cusp of two centuries, many people have speculated the capabilities of AI. The keyword here is speculation, as the not knowing makes some people excited, while it terrifies the other. When thinking of AI, many people think evil robots chasing down people as they are poised to wipe out the human race. However, that is just fiction and reality is stranger.

What many people skip to think when talking about the buzzword of the century is that is it truly capable of replacing humans? Does AI possess the capability of substituting human hands in design? Or is it just a fantasy by technology lovers, that someday all they have to do is put their feet up on the table and watch as the technology does it for them. However, that is not Artificial Intelligence, its Augmented Intelligence. The purpose of Augmented Intelligence is to enhance and assist human capabilities, not replace it.

Nevertheless, in order to understand the effects of AI on design, we need to look at what AI is and what it is capable to do.

What Is AI?

What Is AI

Artificial Intelligence, or it’s most common and shortened form AI, is the simulation of intellect that can challenge human brainpower. For example, the mention of it in technology and design is usually when it is capable of solving problems and learning.

Capabilities of AI

Capabilities of AI

One of the primary separators of human intelligence from that of the machine is its unmatched creativity. Considering how the most intelligent being on the planet has honed its craft over thousands of years of evolution, it is a challenge to even machine to replace. However, it may not be entirely possible for a machine to replace it, but it is surely capable of enhancing or stimulating it.

For example, in recent times many software and programs in design predict a designer’s next move with AI. Nevertheless, as mentioned earlier, it is Augmented Intelligence rather than artificial. Which is why it deals with technicalities, allowing the human mind to focus on creativity. In result, it saves hours of time and hard work.

Benefits of AI

benefits of ai

Not too long ago, humans would write down on paper how a specific demographic reacts to an exact type of advert or marketing. Not anymore, as technology has made it simpler and easier with its unmatched analysis capabilities. At the click of a few buttons, many AI programs present the designers with valuable data regarding the most popular type of design or interface.

User Preference

User Preference

In the programming world, to create an app like Uber and understanding what makes it popular, designers (and developers in this case) only have to look at the application’s usage map. An application’s usage map is the finger or focus of the user has been the most. In this particular case, the map and payment methods of a taxi app. Therefore, AI is an unsung hero in determining user preferences.

User Experience

User Experience

One of the primary aspects of customer satisfaction is how well a service or product is personalized. In design, Netflix is a prime example of utilizing AI to its utmost capabilities. For example, if you have watched Stranger Things, it is likely to suggest you programs similar to it with its “Because you watched…” feature. In result, it saves users and designers hours and maybe weeks of work for devising just the right user experience for a specific demographic or psychographic.

Another Important Aspect: Not Everyone Is A Professional

One of the many reasons AI in machines took off like a moon-bound rocket, is that it helps people with zero knowledge of any specific industry. Therefore, even people with the most limited knowledge in design can gain valuable assistance from AI integrated designing software. For example, patching photos with Adobe’s remarkable Sensei Stich.

Does It Cause More Harm Than Benefits To Design Industry?

The two conflicting opinions among people of the design industry are whether it will help them elevate their craft or replace them entirely. Because of AI’s influence on industries like engineering, sports, medical and design, many are pondering whether it is AI guiding us rather than the other way around. Caused by AI’s manipulation, many are concerned whether it will replace human hands in industries that many deemed machine was not capable of doing.

As stated earlier, creativity is one of the few facets that machine is not capable of mimicking, yet. However, a few AI algorithms have proved that AI machines are, in fact, capable of making a decision on their own and show viable traces of creativity. Because of their inhumane abilities in analysing millions of lines of data in seconds, AI can firmly grasp what to design for whom. However, many experts still stand their ground asserting that AI is only capable of assisting and that it does no harm to the designers or industry at all.

Will It Replace Human Counterparts?

Will It Replace Human Counterparts

All of the above-mentioned specifics and arguments point toward one question: Is it or is it not capable of replacing humans? The short answer is no. The AI is designed to work as a creative counterpart, whereas humans do so instinctively. In simple words, the student does not best the master.

Let us look at the facts: computers are inhumanely capable of analysing data and save hours of work. Whereas, humans waste much more time in doing so manually. However, it points back to what we mentioned earlier: an assistance and not a replacement. The capability of AI helps designers in more ways and it provides more benefits than drawbacks.


Many would argue that what we know as AI in the current age is just Augmented Intelligence and not actual AI. However, In 2020, AI is everywhere. From a simple integration into an application like Snapchat, or the entire assistive system of Adobe’s design programs. The capability of AI to automate repetitive tasks may pose a threat to some. However, creative designers and thinkers are unmoved by it and consider AI to be the most useful assistant in the digital world today.

About the author


Ashna John

Add Comment

Click here to post a comment

More News

Need Your Support

Please Support Us to publish free guest post



Market Research Tab Inc.
600 B Street Suite 300,
San Diego CA 92101.