Have you ever heard of Native Advertising? Can you define it and highlight its peculiarities and advantages in a marketing strategy?
In this short article, we offer you the key information regarding this promotional approach, starting with the specific identification of the action it is responsible for carrying out.
We can define Native Advertising as a sponsored content that is displayed and promoted within platforms, and more specifically content, offered to digital users.
Native Advertising is very different from classic advertising, which in itself tends to distract the reader with themes that are very often not very similar to what are his real interests. On the contrary, by using Native Advertising intelligently, it will be possible to make advertising “camouflaged” within the content itself, increasing the opportunity to engage the user in a virtuous way.
Hence, in terms of objectives , Native Advertising aims to genuinely – and not distracting – attract the attention of the target audience thanks to content consistent with the theme of the page, and which are perceived by the user as part of it .
What are the main examples of Native Advertising?
In a completely fluid and natural way, the average user is affected daily by different types of Native Advertising.
Among the most famous examples are undoubtedly mentioned:
- Sponsored tweets on Twitter
- Sponsored posts on Instagram
- Sponsored posts on Facebook
- True View content on YouTube
- Recommendation widgets in digital magazines or websites, including e-commerce
- The so-called advertorials, ie the editorial publications typically hosted in online magazines
As it is easy to guess, these four cases show common characteristics:
- The contents are immersed, immersive and not distracting in the context of the page
- Their format follows in almost identical fashion that of the page on which they are located
- They are distinct from the rest of the content almost exclusively by the wording “sponsored content “or similar
Here, therefore, that all the contents of Native Advertising will present fundamental elements that define them: consistency with the visual context of the editorial content, that is the form, is the first and want to know about how to get amazon account unlocked. This type of visual impact allows the user to perceive Native Advertising as if it were part of the content he is enjoying, without almost perceiving that it is an advertisement: it is the so-called ” banner blindness ” effect.
The second element is determined by the relevance of Native Advertising, which must be very high: only through it, in fact, will it be possible to create engagement in users through optimal interaction and communication, without ever distracting or annoying.