How Popular is live streaming?

The world’s obsession with social media and its stars has given a good deal of money-making opportunities to all the popular social media platforms. i.e. Facebook, Instagram, YouTube, Twitch, etc. one of the biggest of these opportunities is through live streaming.

Live streaming is the real-time broadcasting of a live video to an audience who can tune in and out of their leisure. The only requirement for live streaming is a decent internet service in your area and a platform to broadcast from.

Social media platforms are constantly pushing live streaming onto their users. You almost always get a notification when someone goes online. They do this because it keeps users on their platforms longer, providing multiple opportunities to run ads and generate more revenue.

Some of the most popular live-streaming applications are:



Periscope is a Livestream based social media application, owned by Twitter. As expected, they link directly it to your twitter account hence finding people to follow is relatively easy. The sole purpose of Periscope is the let it influencers Livestream and I will alert it every time someone goes online. It even allows you to upload your Livestream so that your followers can view them later.

What makes it popular?

It allows you to interact in real-time with your favorite celebrities and social media influencers.

It allows you to broadcast all over the world with its interactive map feature. You can use this to find streams of particular events happening around the world.

As we link it to your Twitter account, it will notify your twitter followers and your in-app followers whenever you go online.

You even have the option of saving your Live stream into your camera roll and post it onto other apps. Unfortunately, your live streams will disappear after its 24 hours on the app are complete.


Facebook Live :

Capitalizing on the hype created by apps like Periscope, Facebook released its live streaming feature. It allows Facebook users to go live from their smartphones or tablets. To access this feature log into the Facebook app on your phone using your email address and password, tap on the pen tool displayed on top of the timeline and select the Go Live option.

What makes it popular?

  • Although more popular amongst the younger audience, Facebook Livestream has proven itself useful for many businesses because of its large online population of over 2.7 billion users.
  • Your live feed will always appear on the top of your Facebook friend’s timeline, making it the first thing they see as soon as they launch the app.
  • It creates more excitement around product releases. If you can correctly hype the release of your product, many people will see it once you finally go live. Live videos are often preferred by the audience as it offers a sort of inside, unedited view of the product.
  • It allows for real-time interaction. Many entrepreneurs, as well as social media influencers, use it to hold weekly or monthly question-and-answer sessions. This makes it the perfect platform for getting news and having your questions answered on the spot.
  • Facebook live attracts more traffic to your pages than standard video content. This is because of the real-time engagement between the users.
  • You can keep track of your popularity and what your audience likes by keeping tabs on the number of likes, shares, and tags on your posts.
  • You can include ads into your Facebook live feed. Making it an easy source for earning money.

Instagram Live :

Instagram has gained popularity in recent years. Instagram is a social platform that allows you to post pictures, upload stories that last for 24hrs and go live. It is like how Facebook live functions, however, the audience it caters to is slightly different.

What makes it popular?

  • It is the perfect platform for models, makeup artists and the new Instagram models to further their brand. Since these users mostly function, it is easy for them to engage with their fans or for makeup artists to post tutorials through Instagram live.
  • Instagram always notifies your followers whenever you go live.
  • Almost 70% of the user’s posts don’t get seen by others. Instagram live helps overcome that disadvantage by always displaying your live video at the beginning of your followers’ storylines.
  • It is the most authentic source of information on the application. We edit most pictures and videos before it posts them.


Twitch is an online streaming platform. It is primarily a gaming platform; however, it also streams the Ultra music festival every year along with various charity videos from time to time. It has more than a million viewers every day.

All major gaming companies have their twitch account.

What makes it popular?

  • There is no filter between gamer and their audience
  • It acts as a social network for gamers. While gaming people have conversations and form friendships
  • People who love gaming can watch and learn more about their favorite games by watching others play.
  • It is an easy way to make money. Apart from Ad revenue, people are constantly donating money while watching you play.


YouTube :

YouTube is the second most visited website in the world. It’s a platform for users to post videos about anything and everything. However, with the growth of live streaming popularity, YouTube introduced its live-streaming service to its users.

What makes it popular?

  • With over 1.9 billion users watching videos worth billions of hours, along with a 75% increase in channels with over 1 million subscribers, it is safe to say YouTube is one of the best platforms to promote yourself and gain an audience.
  • YouTube Live is Monetized, allowing you to play ads before, in the middle or at the end of each Livestream.
  • You can even charge a subscription fee to your channel
  • You also have the option of promoting your Livestream across your entire channel and all your other videos.
  • You can use this opportunity to Livestream with other YouTubers. This can help you gain popularity across the channel.


About the author



The company offers secure and consistent internet services for customers. They provide reliable cable TV and home phone services. You can experience TV shows and movies in HD Quality, with the option of recording for later consumption. Call on local and foreign numbers at a reasonable price. Get connected with your friends and family.

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